Meghan Markle’s Lifestyle Brand Gets a New Name: As Ever
Meghan, Duchess of Sussex, has officially renamed her lifestyle brand, transitioning from its original title, American Riviera Orchard, to a new, more encompassing name: As Ever. This change comes ahead of the highly anticipated launch of her Netflix series, "With Love, Meghan." The former actress explained her decision in a candid video shared on Instagram, expressing her excitement and the reasons behind the name change.
The Inspiration Behind the Name
In the video, Meghan candidly revealed that the name “American Riviera” initially appealed to her as it represented her neighborhood in Santa Barbara, California. However, she quickly realized that this name limited her vision for the brand to products sourced only from her immediate environment. She conveyed her desire to expand beyond these geographical constraints, stating, “It limited me to things that were just manufactured and grown in this area.” This epiphany was pivotal, especially after Netflix became not just a partner for her series but also a collaborator on her business venture.
As Ever: A Nod to the Past
The rebranding to As Ever is not merely a fresh title; it carries a deeper significance. Meghan encapsulated its meaning: “As Ever essentially means as it’s always been.” This aligns beautifully with her earlier project, The Tig, a lifestyle blog she belovedly curated before stepping back due to her royal obligations. By invoking this spirit, As Ever aims to rekindle the passions that defined her previous endeavors, allowing her to share her love for cooking, crafting, and gardening once again.
Exciting Products on the Horizon
In her heartfelt announcement, Meghan teased the products that As Ever will offer, promising an array of items that reflect her personal interests and values. Among these, she hinted that fruit preserves would be a staple, cheekily remarking, “I think we’re all clear at this point that jam is my jam.” The anticipation doesn’t stop there; Meghan emphasized that As Ever would branch out into various other products that she adores, indicating a comprehensive lifestyle brand that embraces her creativity and passion for joyful living.
A Personal Touch in Communication
Since launching her new Instagram account earlier this year, Meghan has consistently signed off her posts with "As Ever, Meghan" or "As Ever, M," further embedding the phrase into her personal brand identity. This signature style adds a touch of intimacy and familiarity for her followers, creating a sense of ongoing connection as she embarks on this new chapter. Meghan’s posts promise not just to showcase her products but also to offer glimpses behind the scenes, sharing the more personal aspects of her journey as she ramps up to the official launch.
What Lies Ahead for Meghan’s Brand
As Ever represents a heartfelt resurgence for Meghan as she passionately weaves together her love for food, gardening, and thoughtful living. This purposeful blend is intended to resonate with her audience, offering them a taste of her creative world and inviting them to participate in it. As Meghan prepares to unveil her creations and share more insights into her brand ethos, it’s clear that As Ever is set to be a deeply personal venture that honors her past while looking toward an exciting future.
With each announcement and product reveal, Meghan invites her supporters to join her on this journey, emphasizing the joy and fulfillment that can come from the everyday moments we often overlook. Her enthusiasm is infectious, and the groundwork she lays with As Ever is rooted in authenticity, engaging not just her loyal followers from The Tig era but also a new audience eager to explore her diverse offerings. Through As Ever, the Duchess of Sussex continues to carve out a unique space in the lifestyle domain, seamlessly blending her public persona with her personal passions.
