Amazon has officially expanded its Kindle e-reader lineup with the release of two new Colorsoft models, continuing its push into the color e-ink space and enhancing its product appeal across different user demographics. The launch took place on July 26, 2025, and includes a more affordable standard version of the Colorsoft as well as a brand-new Kindle Colorsoft Kids edition, both aimed at making reading more accessible and engaging through full-color e-ink technology.
The new standard Kindle Colorsoft comes with 16 GB of storage and is priced at $249.99, undercutting the Signature Edition model by about $30. While it retains the same 7-inch Kaleido 3 color e-ink display that made its predecessor popular among readers and comic enthusiasts, this streamlined version excludes features like wireless charging and auto-adjusting front lighting. Amazon is positioning this device as a budget-conscious alternative for users who want a vibrant reading experience without the premium features.
The more innovative release, however, is the Kindle Colorsoft Kids. Priced at $269.99, the children’s version is designed to encourage reading among young users while also providing safeguards and tools for parents. It comes packaged with a durable, colorful protective cover available in kid-friendly designs, and includes a one-year subscription to Amazon Kids+, a content service that offers age-appropriate books, games, and educational tools. The Kids edition also incorporates key accessibility and learning features like Word Wise, Vocabulary Builder, OpenDyslexic font support, and Bluetooth compatibility for audiobook listening. Importantly, it includes a two-year worry-free guarantee, meaning Amazon will replace the device if it breaks—no questions asked.
Both models offer weeks-long battery life and retain hallmark Kindle features like glare-free reading, color highlighting, and lightweight design. The move reflects Amazon’s strategy to broaden the Kindle’s reach into educational and family-focused markets. According to Amazon, Kindle Colorsoft users spend significantly more time reading than those using black-and-white Kindle models, often reading hundreds more pages per session thanks to the immersive color experience.
Amazon’s expansion into the children’s e-reader market also aligns with broader trends in digital learning. As classrooms increasingly integrate tablets and e-readers into the curriculum, devices that blend educational value with ease of use are becoming highly sought after. By introducing a dedicated Kids edition, Amazon hopes to become a go-to resource not just for leisure reading but also for structured educational development.
Industry analysts suggest that these new offerings could help Amazon solidify its presence in the evolving e-reader market, which has seen renewed interest amid growing concerns about screen time and digital distractions. Color e-ink technology allows users to enjoy visually rich content—such as comics, magazines, textbooks, and children’s books—without the harsh glare and blue light of traditional tablets. This advantage could be particularly compelling to parents and educators seeking safer and more focused digital reading environments.
The Kindle Colorsoft Kids device also positions Amazon competitively against other family-targeted reading products, such as Apple’s iPad Mini with Screen Time controls or third-party educational tablets. However, Amazon’s e-ink advantage lies in providing a reading-centric experience without app-based distractions like games, ads, or video streaming. This design philosophy aligns with research supporting focused, single-task reading as a way to improve comprehension and attention in younger users.
As of July 26, both new models are available for purchase in major markets including the United States, Canada, the United Kingdom, and Australia. They can be ordered through Amazon’s website and select retail partners, with shipments expected to begin immediately.
These releases mark another step in Amazon’s effort to innovate within the mature e-reader market, where brand loyalty is high but consumer expectations are evolving. By targeting specific user needs—affordability, parental oversight, and educational value—Amazon appears well-positioned to expand the Kindle’s role in both homes and classrooms as the demand for distraction-free reading tools continues to grow.
