Mon Naturals is redefining natural wellness by blending ancestral Welsh wisdom with modern science to create innovative, sustainable products that honor the past while embracing the future.
In a world constantly chasing the next big trend, Mon Naturals stands as a testament to the power of blending heritage with innovation. This Welsh wellness brand is rooted in a legacy of ancient remedies, transforming one of the world’s oldest recorded balms into a modern skincare solution that’s as relevant today as it was 300 years ago. But Mon Naturals isn’t just a skincare brand , it’s a movement, preserving Welsh culture and championing sustainability in an industry that often overlooks both.
The Legacy of Eliawen: A Balm with History
The story of Mon Naturals begins with a legacy , the discovery of Eliawen, an ancient Welsh clay mineral balm. Estimated to be over 300 years old, Eliawen is recognized as one of the oldest balms in the world, featured in Beyond Natural Cures 2. Passed down through generations, the balm has long been cherished in North Wales for its ability to soothe and heal. But its significance goes far beyond skincare. Eliawen is a cultural artifact, a link to the past, and a symbol of the wisdom of Welsh ancestors.
Founder Ianto Morgan Jones, a bilingual Welsh innovator, didn’t just discover Eliawen , he resurrected it. “Eliawen is not just a balm , it’s a story, a legacy, and a bridge between the past and the future,” Jones says. “Our mission is to take wisdom passed down through generations and transform it into safe, sustainable products for today’s world.”
But Jones wasn’t content with simply reviving an ancient remedy. He sought to transform Eliawen into something that could serve a global audience, while honoring its roots. The result was Elienaid, a plant-based, vegan alternative to the original recipe. After 18 months of research and development, Elienaid was born, offering a modern twist on the traditional balm, without sacrificing its effectiveness or heritage. Elienaid has since been nominated for multiple international awards, a testament to its innovation and relevance in today’s skincare industry.
Bridging Tradition and Modernity
While other brands may tout their commitment to organic ingredients, Mon Naturals’ approach is distinct. Unlike competitors chasing fleeting trends, Mon Naturals focuses on creating products that stand the test of time, grounded in the wisdom of the past but adapted to modern needs. Jones emphasizes, “What makes us different is that we’re not chasing trends , we’re reviving traditions.”
Mon Naturals isn’t just about skincare, either. The brand’s mission extends far beyond beauty products. Through its projects in hemp innovation, regenerative farming, and cultural education, Mon Naturals is actively working to heal the Earth as much as it heals skin. With a strong commitment to sustainability, Mon Naturals is leading initiatives to make the world a greener, healthier place , one balm at a time.
“We’re building sustainable futures through hemp, herbalism, and regenerative agriculture,” says Jones. “Our work is as much about healing the Earth as it is about healing skin.”
In collaboration with universities, farmers, and global creatives, Mon Naturals is bridging the gap between tradition and modernity, working to expand its impact on both local communities and the world at large. The company’s work supports local economies, culture, and the Welsh language, ensuring that it remains relevant both in Wales and on the global stage.
Recognition and Trust
Mon Naturals’ commitment to quality and innovation has not gone unnoticed. Its products are not only cosmetically certified but also internationally recognized for their cultural and environmental significance. Eliawen, the flagship product, has been lauded for its historical importance and continues to be celebrated as a valuable part of Welsh heritage.
Elienaid, the vegan alternative, has received accolades for its innovative approach, and Mon Naturals’ broader sustainability initiatives have earned the brand a place at the forefront of the wellness industry. The company’s dedication to transparency and sustainability, combined with the cultural significance of its products, makes Mon Naturals stand out in a crowded market.
The Human Story Behind the Brand
At the heart of Mon Naturals is Ianto Morgan Jones, whose journey from discovering ancient remedies to leading a global wellness brand is one of passion, perseverance, and innovation. As a bilingual Welsh innovator, Jones saw an opportunity to not only revive a traditional balm but to create a sustainable, culturally significant brand that could resonate with people worldwide.
Jones has faced numerous challenges along the way, particularly when it comes to navigating the complexities of modern skincare regulations. “The challenge has been in keeping heritage remedies alive in a modern, regulated industry,” he says. “But through research, collaboration, and a deep respect for our ancestors, we’ve managed to bring Eliawen and Elienaid to the world in a way that respects both tradition and innovation.”
Mon Naturals’ story is one of resilience, heritage, and vision , proving that small, grounded beginnings can grow into a movement with global relevance and transformative potential.
Join the Movement
Mon Naturals isn’t just a brand , it’s a movement to reconnect people with their roots, promote sustainability, and redefine what it means to create products with purpose. Whether it’s through their flagship balm, Eliawen, or their plant-based innovation, Elienaid, Mon Naturals is transforming skincare and wellness with a mission to heal both humanity and the Earth.
For those who are ready to embrace a more sustainable, authentic approach to wellness, Mon Naturals offers a unique opportunity to be part of something bigger. Explore their products, discover the legacy of Eliawen, and learn more about the impact Mon Naturals is making on the world at www.monnaturals.online.
Mon Naturals invites you to join them in their journey of sustainability, heritage, and healing. Discover how tradition and innovation can come together to create products that are not just good for your skin , but good for the Earth, too.
Mon Naturals blends ancient Welsh wisdom with modern science to create sustainable, award-nominated products rooted in cultural heritage.
Connect with us:
Website: monnaturals.online
Facebook – facebook.com/monnaturalsltd
Instagram – @monnaturals: instagram.com/monnaturals
Facebook – Mon Naturals Support: facebook.com/monnaturalssupport
