GORHAM, MAINE – Big Moose Harley-Davidson, a staple in Maine’s motorcycle community, is relocating from Portland to Gorham in a $7 million expansion, aimed at enhancing showroom space, improving service efficiency, and appealing to a new generation of riders.
The move marks a major investment in the dealership’s future, reflecting broader industry trends as Harley-Davidson dealerships modernize facilities and adapt to evolving consumer preferences.
Why the Move?
Leaving Portland after years of operation was not an easy decision, but John Greene, owner of Big Moose Harley-Davidson, emphasized that the new Gorham location will provide an upgraded experience for all riders—from seasoned Harley enthusiasts to first-time buyers.
“The new location in Gorham gives us the space and infrastructure to provide a better experience for our riders, whether they’re here for a new bike, service, or just to be part of the Harley-Davidson community,” Greene said.
With the motorcycle industry shifting toward a younger and more diverse audience, the move positions Big Moose Harley-Davidson to expand its offerings while staying true to its loyal customer base.
A $7 Million Investment in the Future
The new Gorham facility will feature:
✅ An expanded showroom showcasing Harley-Davidson’s latest models, gear, and accessories.
✅ A larger service area, designed to enhance maintenance efficiency and reduce wait times.
✅ Rider-friendly amenities, including lounges, event spaces, and interactive displays.
✅ Community engagement areas, built to host group rides, meetups, and motorcycle training sessions.
By investing $7 million into the purchase and renovation of the property, Big Moose Harley-Davidson is solidifying its role as a premier destination for motorcycle enthusiasts across Maine and beyond.
Attracting a New Generation of Riders
One of the driving forces behind the relocation is Harley-Davidson’s evolving lineup, which is designed to appeal to younger, more diverse riders.
Among the new models gaining popularity:
🔹 The Nightster – A modern take on the Sportster, designed for agility and urban riding.
🔹 The Sportster S – A performance-driven cruiser with cutting-edge technology.
🔹 The Pan America – Harley’s first adventure touring motorcycle, built for versatility and long-distance exploration.
“Motorcycling culture is changing, and we want to be part of that shift,” Greene explained. “This move isn’t just about more space—it’s about creating an environment that welcomes the next generation of Harley-Davidson riders while continuing to serve our long-time customers.”
Community Reaction & What’s Next
For many in Portland, Big Moose Harley-Davidson has been a fixture in the local motorcycle scene, and some long-time customers expressed nostalgia about the change. However, the overall response has been positive, with riders eager for the new facilities and expanded offerings.
🚧 Timeline for the Move:
- The Portland dealership will remain open until mid-2025.
- The Gorham facility is expected to open in the second half of 2025, with grand opening events planned.
The Road Ahead
With this strategic relocation, Big Moose Harley-Davidson is not just moving—it’s evolving. As the motorcycle industry embraces new trends and riders, this investment reinforces Harley-Davidson’s commitment to innovation, community, and delivering an unmatched riding experience.
What do you think about the move? Let us know your thoughts!
