Discover how moreU is transforming wellness by focusing on empathy, intentionality, and real customer connection.
Johnny Curl wasn’t trying to shake up the wellness industry. His mission started simply: help his family and friends manage chronic stress, sleepless nights, and emotional burnout. Like so many others, they struggled to find wellness products that actually worked—many tried, but they either felt ineffective or made things worse. “Everything they tried either made things worse or felt too risky,” Curl remembers. “That helplessness became a daily reality.”
What began as a personal frustration led to a profound realization: mainstream wellness products were not designed with everyone in mind. Sensitive individuals, those with hormonal imbalances, and people prone to autoimmune conditions were underserved. And instead of waiting for someone to fill that gap, Johnny Curl decided to create something that would.
Addressing an Overlooked Need
The journey of moreU began with Johnny Curl’s deep desire to offer a meaningful solution to a common but often overlooked problem. Most wellness products are designed for the “average” consumer, leaving out those with unique health challenges. This realization drove Curl to take a different path: he focused on research, learning about ingredients, safety profiles, and the triggers that affect sensitive individuals.
The wellness industry was built on generalized solutions that didn’t consider people with specific needs. Curl recognized that if the market wouldn’t build what was needed, he would. He took his findings and set out to create something designed to cater to people who had been overlooked.
The Birth of moreU: A Brand Built on Empathy
moreU’s foundation was laid not with the ambition to disrupt the wellness industry, but with the simple desire to solve a real-world problem. The brand was built on empathy, not trends, with the goal of providing safe and gentle wellness solutions for people who had felt left out of the conversation. Its flagship product, morecalm, was developed to offer balanced, gentle support through a daily drink mix.
Rather than following the conventional path of wellness brands—focused on rapid growth and influencer endorsements—moreU centered its mission on understanding the people it served. “There was never a moment when we said, ‘Let’s make a supplement company,'” Curl explains. “It was always, ‘How do we help people feel safe and know their struggles are seen and supported?’”
Listening to Customers: The Heart of moreU’s Success
From the beginning, moreU’s success was grounded in a commitment to genuinely listen to its customers. Instead of relying on flashy marketing tactics or influencer endorsements, the brand focused on building authentic connections with its community. As moreU’s customer base grew, so did the feedback from early users who shared an emotional connection with the brand. They felt seen and validated, something often lacking in the wellness industry.
For many users, morecalm wasn’t just a product—it was a reassurance that their health struggles were understood. “Finally, someone thought of me,” said one early user. These testimonials fueled the brand’s continued dedication to offering products that resonate emotionally and provide real value.
Why moreU Is Different: Empathy Over Hype
In a crowded wellness market, moreU sets itself apart by emphasizing empathy over hype. Many brands chase the latest trends, relying on influencers and viral moments to build their reputation. moreU takes a slower, more intentional approach, focusing on research-driven products and a commitment to the needs of its customers.
This focus on genuine connection rather than popularity has helped moreU create a loyal customer base that values transparency and trust. For Johnny Curl and the moreU team, success is not measured by the number of followers on social media but by the number of people who feel supported and understood. “We wanted to create wellness solutions that were built on trust, not trends,” Curl explains.
Moving Beyond the Product: The Impact of Empathy-First Wellness
At its core, moreU isn’t just about selling products—it’s about creating a movement toward more thoughtful, inclusive wellness. The brand has built a community where people who are sensitive to typical wellness products can find safe and effective solutions. This approach has allowed moreU to make a real impact, offering products that focus on what truly matters: people’s well-being.
MoreU’s commitment to empathetic, personalized wellness solutions has positioned the brand as a leader in a new era of wellness, one that places real human needs at the forefront. By prioritizing safety, emotional connection, and thoughtful product development, moreU is proving that wellness doesn’t have to be about one-size-fits-all solutions. It can be personal, intentional, and inclusive.
Discover moreU’s Wellness Solutions
If you’re seeking a wellness brand that prioritizes empathy and understands your unique needs, moreU is here to help. Explore their products and learn more about how the brand’s thoughtful approach can make a difference in your wellness journey. Visit drinkmoreu.com to learn more about their products and follow the brand’s ongoing mission on Instagram and TikTok.
Experience wellness that is built on trust, empathy, and real understanding. Join the movement and see how small, intentional changes can lead to lasting well-being.
