Introduction to JuJu Watkins

JuJu Watkins, a standout player for the University of Southern California (USC) women’s basketball team, has taken the sports world by storm. Recently, she captured the attention of Hollywood’s elite and sports enthusiasts alike during the annual Los Angeles Dodgers Foundation Blue Diamond Gala, where even prominent figures like Magic Johnson and Dodgers’ Manager Dave Roberts sought her out for a meet-and-greet.

A Historic Freshman Year

Watkins’ debut season was nothing short of historic. She set the NCAA record for points scored by a freshman while leading the Trojans to claim their first conference title in a decade and reaching the Elite Eight for the first time in 30 years. With her signature bun hairstyle becoming iconic, her reach extended beyond basketball, earning her a national advertising spot with AT&T featuring NBA stars.

The L.A. Connection

As a native of Los Angeles, Watkins has utilized her platform to benefit her community. From a young age, she has sought to harness her influence, such as through a partnership with Lids to design a hat celebrating her Watts neighborhood. Remaining in Los Angeles while playing for USC has enabled her to continue this mission.

“L.A. is just a great place as far as opportunity and relationships,” Watkins stated. “I feel like L.A. plays a big part in my legacy and what I do on and off the court.”

Boosting Team Attendance and Community Engagement

Watkins’ presence has significantly boosted attendance at USC games, with averages rising dramatically from 1,037 fans during the 2022-23 season to 5,932 in 2024-25. Notable celebrities, including Sanaa Lathan and Michael B. Jordan, have made appearances to support the Trojans, further enhancing the program’s profile.

Preemptive Measures for Increased Attention

In anticipation of the heightened interest in Watkins and the team, USC adapted by consulting former coaches from across the Big Ten regarding security protocols and crowd management, ensuring a secure environment for fans and players alike.

Caitlin Clark, who previously captured the attention of college basketball fans, had laid the groundwork for potential superstars like Watkins. With athletes like Clark and former LSU star Angel Reese turning professional, the spotlight has shifted to Watkins as a leading figure in women’s basketball.

Commercial Ventures and Brand Partnerships

Watkins has not only excelled on the court but has also been capitalizing on brand collaborations, securing 16 marketing deals with notable companies like Nike, State Farm, and Gatorade. Her partnership with Nike has been particularly impactful, culminating in the opportunity to feature in a Super Bowl commercial, marking a significant moment in her burgeoning career.

Focus on Performance Amid Rising Fame

Despite the added pressures and distractions that accompany celebrity status, Watkins remains committed to her training and performance. She shuns pregame interviews to fully concentrate on the game. Following her experiences with cramping in her freshman year, she adapted her hydration strategies to maintain peak performance levels.

Conclusion: The Future Ahead

JuJu Watkins continues to redefine expectations not only for herself but also for women’s college basketball. As her popularity soars, the possibilities for her future in both sports and community engagement seem boundless. What lies ahead for this remarkable young athlete is a subject eagerly anticipated by fans, both in Los Angeles and beyond.