At the 2025 Fortune Most Powerful Women summit in Washington, D.C., Meghan Markle revealed exciting new developments for her lifestyle brand, As Ever. The Duchess of Sussex, known for her advocacy work and entrepreneurial ventures, shared her vision for the future of the brand, emphasizing that 2025 is shaping up to be a “year of learns.” With this in mind, Markle announced plans to expand As Ever by exploring new content formats, particularly through short social media videos, to connect more directly with her growing audience.
The move signals a strategic pivot for Markle’s brand, which has already gained significant traction since its inception. As Ever has become a platform that blends lifestyle, wellness, and social advocacy, offering content that resonates with those who prioritize self-care, mindfulness, and community engagement. Markle’s decision to introduce short-form videos reflects the changing landscape of content consumption, where quick, digestible, and engaging videos are increasingly dominating social media platforms.
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Markle’s goal is to make the brand even more accessible to a broader audience. By embracing new content formats, she hopes to share her personal experiences and lessons learned in a way that feels authentic and relatable. These videos will likely cover a variety of topics, from wellness routines and personal reflections to business advice and lifestyle tips, giving followers a behind-the-scenes look into Markle’s life and the philosophies that guide her brand.
The 2025 expansion plan also aligns with Markle’s broader mission of empowering others and fostering positive change. Through As Ever, she has consistently used her platform to amplify important social issues, promote self-empowerment, and encourage a balanced, mindful lifestyle. With this new direction, Markle is poised to engage even more people by offering content that not only informs but also inspires.
As she continues to evolve her brand, Markle’s entrepreneurial efforts reflect her deep commitment to authenticity, creativity, and personal growth. The introduction of short social media videos and other innovative content formats will undoubtedly bring fresh energy to As Ever, expanding its reach while staying true to the values that have made it successful so far. For fans and followers of Meghan Markle, the future of As Ever promises to be even more engaging and insightful, as the lifestyle brand grows and adapts to the ever-changing digital landscape.
