Mixology Cocktail Mixers, led by owner Audrey D’Alessandro, is redefining the cocktail mixer industry by focusing on handcrafted quality, natural ingredients, and the creation of memorable social experiences. Based in Florida, the company specializes in small-batch mixers made from fresh, locally sourced fruits and spices, designed to simplify cocktail preparation while delivering exceptional flavor. Their product range caters to diverse preferences, including both alcoholic and alcohol-free options, making them adaptable for any occasion.
Audrey D’Alessandro acquired Mixology with a vision that extends beyond beverage production. Despite having no formal background in bartending or mixologist, she recognized the potential to transform the brand into a catalyst for connection and celebration. “We’re not in the cocktail business—we’re in the memory-making business,” Audrey stated, underscoring the brand’s emphasis on fostering shared moments rather than simply selling mixers.
The company’s signature product, known affectionately as the “adult Capri Suns,” features portable cocktail pouches that offer convenience and a distinctive presentation. These pouches are designed to be mixed with various liquors or sparkling beverages, or served as mocktails, catering to a wide consumer base. This innovation suits social settings such as backyard gatherings, beach outings, and casual get-togethers where ease and quality are valued.
Beyond cocktail mixers, Mixology Cocktail Mixers offers a variety of complementary products including smoothie powders, dips, and sauce mixes, expanding their appeal across food and beverage categories. The recent introduction of Craft Cocktail Infusions, made from 100% natural dehydrated fruits without added sugars, further exemplifies the company’s commitment to clean ingredients and product versatility. These infusions enable consumers to enhance their spirits naturally by allowing flavors to steep, providing a personalized drinking experience.
Mixology distinguishes itself in the competitive market through its unique combination of artisanal product development, approachable branding, and responsive customer service. The brand’s packaging and presentation reflect a modern, fun aesthetic that resonates with a broad demographic. This strategic focus on accessibility and quality has fostered a dedicated customer following and positioned Mixology as a noteworthy innovator within the mixer segment.
Audrey D’Alessandro’s leadership has been instrumental in reshaping the company’s identity from a traditional cocktail mixer business into a brand centered on enhancing social interaction through flavor and convenience. Mixology Cocktail Mixers continues to grow through expanded retail and wholesale distribution channels, while maintaining its dedication to handcrafted products and memorable consumer experiences.
Additional information about Mixology Cocktail Mixers and its full product lineup is available at mixology-cocktails.com. The brand engages with customers through its social media platforms on Facebook, Instagram, and TikTok. Wholesale inquiries can be directed through the company’s page on Faire.
