NBA Announces Historic Partnership with Global Streaming Platform for Exclusive International Broadcasts

January 28, 2025
In a major move to expand its global reach, the National Basketball Association (NBA) has announced a groundbreaking partnership with a leading international streaming platform, making the league’s games available to millions of new viewers worldwide. The agreement, set to take effect for the 2025-2026 season, will grant exclusive broadcasting rights for NBA games in key international markets, including Europe, Asia, and South America.
This partnership marks a pivotal moment in the NBA’s ongoing strategy to solidify its position as a truly global sports league. Through the deal, the streaming platform will offer live broadcasts of regular-season games, playoff matchups, and select special events, including the NBA All-Star Game and the Finals, to fans in regions where the league has seen increasing interest. The service will feature multi-language commentary and enhanced digital features, offering a unique and personalized viewing experience.
NBA Commissioner Adam Silver expressed his excitement about the new venture, noting the importance of reaching new audiences and continuing the league’s international growth. “This partnership represents the next step in our mission to make the NBA the most accessible and engaging sports league in the world,” Silver said. “By teaming up with a global streaming leader, we’re able to provide fans around the globe with the opportunity to watch their favorite teams and players in ways that were not possible before.”
The streaming platform, which has millions of subscribers worldwide, is expected to offer exclusive content beyond the games themselves. Fans will have access to behind-the-scenes footage, interviews, and additional analytics to deepen their connection with the league. This content will be available both live and on-demand, providing more flexibility for viewers in different time zones.
The move is also part of the NBA’s broader strategy to tap into the growing demand for sports streaming and digital-first media. As traditional cable viewership continues to decline, more sports leagues are shifting their focus toward streaming platforms to cater to younger, tech-savvy audiences who prioritize convenience and access on multiple devices.
The NBA’s global ambitions have already been evident in recent years, with the league holding games in countries like China and Mexico and expanding its presence through social media platforms and digital partnerships. This latest step represents an even stronger commitment to growing the sport’s popularity worldwide, potentially changing how the game is consumed for fans across the globe.
With the 2025-2026 season approaching, this historic agreement signals the future of NBA broadcasting and the league’s evolving approach to global fan engagement.