Savage Grit is a brand that goes beyond apparel to embody a movement redefining the values and identity of the blue-collar community. Co-founded by Nick and Brittnie, Savage Grit draws from real-life experiences to empower those who have faced hardship, providing both a symbol and a platform for resilience, leadership, and purposeful transformation.
Nick’s background is a narrative of overcoming adversity through determination and growth. Raised in San Leandro, California, Nick’s early years involved significant challenges, including legal struggles and life-altering decisions. The turning point came with the birth of his children and the passing of his father, moments that inspired him to rebuild his life. From securing a commercial driver’s license to establishing a career as a Union Electrician, Nick’s journey highlights the potential for personal redemption and the power of hard work.
Brittnie, who grew up in Vacaville, California, complements this vision with her own story of resilience. Her experiences navigating life choices and family ties, including a move to Texas to grow a family business, have shaped her leadership role within Savage Grit. The tragic loss of her father prompted her return to California and renewed focus on the brand’s mission to support those navigating their own paths of recovery and success.
At the heart of Savage Grit is a deep connection to legacy and mentorship. Both founders reflect on lessons learned from their fathers—men who wrestled with their own struggles yet demonstrated the value of hard work and family responsibility. These insights inform the brand’s ethos, reinforcing the importance of leadership grounded in authenticity and accountability.
Savage Grit’s impact extends beyond its apparel, serving as a platform to support underserved communities. The brand’s programs, such as Felonies to Futures, provide pathways for formerly incarcerated individuals to enter skilled trades, while Break the Mold offers guidance and resources to high school students seeking alternatives to traditional education. These initiatives highlight Savage Grit’s commitment to meaningful community engagement and empowerment.
Recognition from local media and community groups affirms Savage Grit’s role as a leader in fostering positive change. The brand stands as a testament to the enduring spirit of those who work tirelessly and refuse to be defined by past mistakes or societal limitations. Its slogan, “Always Tired, Never Broke,” reflects the perseverance and pride shared by its community.
Nick explains, “Savage Grit is about creating opportunities and building a community where people can take pride in their work, their recovery, and their future.” Brittnie adds, “We want to inspire others by showing that no matter the challenges faced, leadership and resilience can lead to real transformation.”
With a focus on authenticity and social impact, Savage Grit continues to cultivate a loyal following. Its unique blend of purpose-driven apparel and community programs offers a model for how brands can drive both cultural and individual change.
For further information about Savage Grit and its initiatives, visit www.savagegritsupply.com and follow the brand’s community on Instagram at @savage_grit_.
