MIAMI, FL — June 12, 2025 — SUM OF ALL, a newly launched luxury skincare company, is changing the conversation around beauty, aging, and performance skincare with a product line that meets a deeply underserved demographic: women experiencing hormonal skin changes before, during, and after menopause—as well as younger women who want to proactively “bank collagen” and protect their skin before the signs of aging begin.
Founded by longtime beauty industry expert Stacey Berger, SUM OF ALL offers a high-performance system of clinically driven, hormone-aware products formulated to adapt to women’s skin through all life stages. What began as a direct-to-consumer brand is now making waves across both the consumer and medical communities—including an unexpected but growing demand from OBGYN offices across the country.
“We never intended to sell through doctors’ offices,” said Berger. “But once they saw what we had created—formulas that truly address the effects of hormonal shifts without over-promising or irritating—they started reaching out. They wanted samples for their patients. That told us everything.”
Built on Performance, Not Promises
At the core of SUM OF ALL’s formulas is its proprietary AP² Complex, a patent-pending blend of adaptogens, peptides, and antioxidants that supports skin experiencing hormonal decline. Each product in the line has been developed using clinically tested ingredients, all free of fragrance, parabens, sulfates, and hormone-disrupting additives.
From encapsulated retinol that doesn’t irritate to plant-based peptides that visibly firm and hydrate, SUM OF ALL delivers skincare that performs—without the inflated price tags, synthetic fragrances, or outdated “anti-aging” rhetoric.
🔗 Learn more at www.sumofall.com
Why It’s Different
While many brands are beginning to target menopause-related wellness, SUM OF ALL is one of the first to engineer skincare at the intersection of luxury, clinical efficacy, and hormone-conscious innovation. The launch lineup includes:
- Energizing Day Cream TX – with encapsulated Vitamin C & E to brighten and protect
- Replenishing Night Cream TX – with 99.5% absorbed encapsulated retinol
- Overnight Resurfacing Cream Serum TX – a gentle, flower-acid-based alternative to traditional exfoliants
- Collagen Boosting Serum TX – designed to rebuild collagen ecosystems in midlife and help “bank collagen” for younger users
- Flash Effect Eye Cream TX – delivers visibly smoother under-eyes in just 30 minutes
These formulas are already gaining a following not just among midlife women, but also those in their late 30s and early 40s looking to protect and preserve their skin’s resilience early on.
Unexpected Growth Through Medical Partnerships
What sets SUM OF ALL apart in the DTC space is how quickly it has been embraced by medical professionals—particularly OBGYNs—who recognize the relevance of skincare designed for hormonally evolving skin. These healthcare providers are now introducing SUM OF ALL to patients who are frustrated with products that either ignore or misunderstand their unique skin challenges.
With a growing referral network and exclusive professional access codes, SUM OF ALL is bridging the gap between beauty and wellness in a way that feels organic, modern, and evidence-driven.
🔗 Visit the SUM OF ALL About Page
🔗 Follow @sum_of_all_beauty on Instagram
About SUM OF ALL
Founded by Stacey Berger, SUM OF ALL is a luxury skincare brand designed for hormonally evolving skin—whether you’re entering perimenopause, deep in menopause, or looking to proactively support collagen and elasticity in your 30s and beyond. Every formula is clinically informed, performance-driven, and made in the USA with clean, intelligent ingredients. The brand’s mission is clear: to give women skincare that keeps up with them—because beauty doesn’t pause.
🔗 Explore the full line at www.sumofall.com/store
