Insights from Barry Diller’s ‘Who Knew’: The Role of Instinct in Media Decision-Making
Image Credit: Simon & Schuster
Introduction
In his new memoir, “Who Knew”, slated for release on May 20 by Simon & Schuster, Barry Diller shares his extensive experience in the media industry. Diller emphasizes the significance of instinct over excessive data in creative decision-making.
Barry Diller’s Career Highlights
Barry Diller, a prominent figure in TV and film, spent ten years at ABC, where he was instrumental in the development of the “Movie of the Week.” His career is marked by notable projects, such as Brian’s Song and The Night Stalker, which showcase the critical role of instinct in project selection.
The Power of Instinct
Diller argues that intuition often trumps data-driven decision-making in creative fields. He believes that reliance on research can mislead creatives, stating that, “No amount of research on ideas is worth the paper (or computer screen) it’s printed on.” Instead, he advocates trusting one’s instincts to gauge the viability of a project.
Limitations of Data-Driven Decisions
In Diller’s view, data can describe past occurrences but fails to predict future success effectively. He critiques businesses and schools that overly depend on quantitative analysis, suggesting that such practices can limit creative potential. He advises against letting structured data override human intuition in both creative and business contexts.
Examples of Successful Projects
Diller reflects on a few exceptional projects that highlight the successful application of instinct. Among these is Brian’s Song, which tells a poignant story of friendship between two football players, and The Night Stalker, a compelling tale that redefined horror on television. Both projects benefitted from Diller’s gut feelings about their narratives and emotional resonance.
Major Outcomes
- Brian’s Song: Nominated for nine Emmys, it won five and is lauded as one of the finest television films.
- The Night Stalker: Achieved record viewership as ABC’s highest-rated Movie of the Week, leading to sequels and a successful television series.
Conclusion
Barry Diller’s “Who Knew” provides valuable insights into the balance between instinct and data in the creative process. His extensive experience in the media industry underscores the importance of trusting one’s instincts to navigate the complexities of decision-making. To delve deeper into his journey and philosophies, be sure to check out his memoir.
Further Reading
For more information about Barry Diller’s memoir, visit Simon & Schuster.
Consider purchasing the book through Amazon or supporting local bookstores via Bookshop.org.
