In a move that highlights renewed optimism and growth within the U.S. business landscape, Apollo Global Management has announced plans to acquire two prominent live-events companies, Emerald Holding and Questex. The development, revealed on May 11, 2026, reflects a strong vote of confidence in the future of in-person events and their continued importance in a rapidly evolving digital world.
The acquisitions mark a significant step for Apollo as it expands into the live-events sector, bringing together two well-established organizations known for hosting large-scale conferences, trade shows, and industry gatherings. Emerald Holding has built a reputation for producing major exhibitions across sectors such as retail, design, and outdoor recreation, while Questex is recognized for its events in healthcare, hospitality, travel, and wellness. Together, the companies represent a powerful platform that reaches millions of professionals and businesses each year.
Apollo’s strategy to combine these organizations into a unified events platform reflects a broader shift toward creating more integrated and scalable business ecosystems. By leveraging the strengths of both companies, the firm aims to enhance the overall event experience, increase operational efficiency, and open new opportunities for innovation across industries.
The announcement comes at a time when in-person events are experiencing a strong resurgence across the United States. After years of disruption earlier in the decade, conferences and trade shows have made a steady comeback, with attendance numbers rising and businesses once again prioritizing face-to-face engagement. This renewed momentum underscores the enduring value of human connection in professional settings, where networking, collaboration, and relationship-building remain essential.
One of the key takeaways from Apollo’s investment is the recognition that live events continue to play a vital role in driving economic activity. From product launches and industry showcases to educational sessions and networking opportunities, these gatherings serve as important platforms for innovation and growth. They also support a wide range of industries, including hospitality, travel, and event services, contributing to local economies across the country.
At the same time, the live-events industry is embracing technological advancements that enhance the overall experience for attendees and organizers alike. Many conferences now incorporate digital tools such as AI-powered matchmaking, real-time analytics, and hybrid event formats that combine in-person and virtual participation. Apollo’s expansion into this space positions it to capitalize on these innovations while maintaining the unique benefits of physical interaction.
The consolidation of Emerald and Questex also highlights a growing trend toward collaboration and scale within the events sector. By bringing together complementary portfolios, Apollo is creating a more comprehensive offering that can serve diverse industries under one umbrella. This approach not only strengthens the competitive position of the combined entity but also provides greater value to exhibitors, sponsors, and attendees.
For businesses, the development presents new opportunities to engage with broader audiences and access a wider range of events. A larger, more integrated platform can facilitate cross-industry connections, enabling companies to explore partnerships and ideas beyond their traditional markets. This kind of collaboration is increasingly important in today’s interconnected economy, where innovation often emerges at the intersection of different fields.
From a broader perspective, Apollo’s investment signals confidence in the resilience and adaptability of the U.S. events industry. Despite the rapid rise of digital communication tools, in-person experiences continue to hold a unique and irreplaceable value. The ability to connect directly with peers, showcase products in real time, and build meaningful relationships remains a cornerstone of business success.
Looking ahead, the combined strengths of Emerald and Questex are expected to contribute to the ongoing evolution of live events. As organizers continue to integrate technology, improve personalization, and expand global reach, attendees can anticipate more dynamic and engaging experiences. At the same time, the focus on sustainability and efficiency is likely to shape how events are planned and executed in the years to come.
In summary, Apollo Global Management’s acquisition of Emerald Holding and Questex represents a positive and forward-looking development for the U.S. business and events landscape. It underscores the enduring relevance of live experiences while embracing innovation and growth. As the industry continues to evolve, this strategic move is poised to play a key role in shaping the future of conferences, trade shows, and professional gatherings.
